Prototype ready and first field observations performed in Senegal

map project team has completed version 1.0 of the Android application prototype that will serve individuals and companies that are lacking complete, systematic and accurate addresses. Karoline Beronius from map project carried out a field study in Senegal, where she tested the prototype with a small number of users.

“Although limited in number, the observations brought back valuable feedback on how to improve the prototype and make it ready for a more thorough field test. We are now focusing on developing our test plan and partnerships in the field.” says Konstantina Pantagaki, User Experience Designer at map project.

The aim is to carry out a larger number of tests with users and customers in the field, including customer observations and test of business hypotheses in two potential markets.

map project is currently seeking partnerships in countries where inadequate addressing is a substantial challenge. We are particularly interested in getting in contact with organisations and companies dependent on logistics, e.g. involved in delivery, eCommerce, supply chain management etc. If you are interested in knowing more or discuss possible partnerships, get in touch.

The team

We are a Stockholm based team sharing the same passion to address the world!

Karoline Beronius

Karoline Beronius

CEO & Co-founder

ICT4D expert with more than 10 years experience from flagship ICT projects in Uganda and Honduras.

Maria Cheadle

Maria Cheadle

CTO & Co-founder

Computational linguist with expertise in data driven and agile development in innovation projects.

Pascal Murasira

Pascal Murasira

Business Developer & Partnerships Rwanda

Business developer with expertise in launching and running businesses in informal markets.

Jenny Rudemo

Jenny Rudemo

Communications Officer

Studies interactive media and digital photography and is co-president for the Stockholm chapter for AFS Intercultural Learning.

Lina Modin Larsson

Lina Modin Larsson

UX Designer & GDPR Compliance Officer

Computer engineer student at KTH; Interactive Media Technology with specialisation in Interaction Technology. Master Thesis at Map Project on GDPR by design.

Pamela Kawuma

Pamela Kawuma

Business Developer & Partnerships Uganda

Business developer Uganda, with expertise working in international markets.

Alfred Beronius

Alfred Beronius

Funding Advisor

M.Sc. in Engineering with long experience in European development projects.

Kornelia Jaroszewicz

Kornelia Jaroszewicz

Communications Officer

MsC in international trade graduate with first hand business, marketing and research experience. Interested in Chinese culture and cross-cultural communication.

Advisors

Lidia Oshlyansky

Lidia Oshlyansky

Design Lead – Growth Opportunities at Spotify. Previously VP of UX Schibsted Media Group, and Head of UX Research for Emerging Markets at Google. 

Bo Göransson

Bo Göransson

Former GD Sida, Ambassador to Kenya and Advisor to the President of African Development Bank.

Magnus Boman

Magnus Boman

Professor of Intelligent Software Services at EECS, KTH. Expert in intelligent data analytics and sensemaking in data science at RISE.

Lars Albertsson

Lars Albertsson

Independent data engineering and data architecture consultant.

Mark Smith

Mark Smith

Professor at Department of Electronic Systems KTH/Kista Mentor Space, Inicio.

Why addresses?

Many countries still lack a countrywide address infrastructure to enable effective communication between individuals, governments and organisations.

Addresses provide individuals with the opportunity to have a legal identity, enable them to exercise their human and civil rights and gain access to private and public services.

A well-functioning address system is fundamental for an inclusive society. It provides structure, organisation and transparency, and helps improve government planning, budget allocation and follow up.

Without addresses business opportunities are missed. With an all-encompassing address system, organisations are able to reach new markets and service the entire population.

 

Invest

Investment with a 4 billion people purpose!  Having an address is a civil right, which we will never charge for! However, an allencompassing address system creates opportunities for development of society and new businesses. Get in touch to stay up to date with future investment opportunities!