How it all started

 

“We are meeting Anna who is working as a community health worker close to Isingiro, ask about Anna

when you get to Isingiro.”

 

Somehow it always worked out, we always got there in the end, but sometimes a short distance could

delay us several hours. Yet it worked. So I never questioned it much: when in Rome do as the Romans

do!

 

It was not until 2008, when I hosted a delegation from the ICT Committee of the Uganda parliament as

they were on a journey to study the Information Society, that I really got it. Not having an address is so

much more than not being able to find your way. It is about proof of identity and residence, about access to

services and protection of an individual. I thought something could be done with modern technology.

But, it would take time until technology was developed and cheap enough that one could really do

something about it on a large scale.

 

In 2015 I was working with an organisation that is improving child and maternal health services through

application of smart technology. We had been able to develop the processes to support effective

registration and child health follow up despite the fact that children many times lacked an identity and an

address.

After seeing how small developments, improved organisation and increased standardisation could

strengthen and make our work effective I thought that this must be done for all sectors and I realised that

we need to develop a standard to allow all organisations, companies and authorities to jack into that work.

 

An idea (or a few) began to take shape, and I started looking for people and partners to help shape the

technology and develop the business model. I believe having an address is a civil right and it was

important that we could provide the solution for free to individuals. In fact, six of the UN Sustainable

Development Goals will be very hard to achieve without adequate address infrastructure and many more

opportunities will be missed.

 

I have been very fortunate. Early on people got interested, became my sounding board and connected me

with people who could help me develop the idea. I soon had a small team and some advisors. From family,

friends to colleagues, and people in the wider European startup support systems, most of them said

“interesting, how, tell me more, …have you thought about?-..” I almost never had a conversation with

anyone who tried to dissuade me! At least not very often! I think this is important when starting a new

project, almost everything is possible, it just take different amount of time. Some projects require grit!

 

Today, I have a Co-founder Maria Cheadle who is our CTO and leads the product development. We are a

small and agile organisation and have won a few awards, among them Impact Maker 2018 in the Venture

Cup East Final, and SAS Scholarship. There is increased interest in working and partnering with us, and

two master students have done their thesis about Map Project. We actively looking for funding to take us to

the market!

 

 

 Karoline, CEO & Co-founder

Why addresses?

Efficient addressing systems are essential to reach the targets of the UN Sustainable Development Goals. Map Project contributes to at least six of the 17 goals.

Many countries still lack a countrywide address infrastructure to enable communication between individuals, governments and organisations.

Addresses provides individuals with the opportunity to have a legal identity, enable them to exercise their civil rights and gain access to private and public services.

A well-functioning address system provides structure, organisation and transparency, and helps improve government planning, budget allocation and follow up. It supports effective birth registration, formalisation of businesses and transparent land and property registry.

With an all-encompassing address system, companies and organisations are able to reduce costs, increase efficiency and reach new markets to service the whole population.

Privacy

Map Project is developing an application to allow individuals to register a precise, complete and easy to use address.  Here is the nitty-gritty of how Map Project deals with personal data in our application: YOU ARE IN CHARGE!

  • To create an account you will need to provide your mobile number and a user name. We will save the GPS data.
  • You decide what additional information to provide, share, with whom, and for how long.
  • You can always edit or delete all your personal information if you wish, or simply revoke to your information.

TRANSPARENCY

  • We keep the individual end-user at the centre of our development. You should not only be in charge, but feel in charge and easily understand what data is collected, for what purpose and for how long.

WE NEVER SHARE!

  • That data is yours. We never share your personal data.We simply provide you with means to do so yourself!

DATA PROTECTION

  • We use secure servers and take great care to protect your data.

COOKIES

  • We use cookies to enhance your experience of our website. You can remove them from your computer via your browser.

If you contact us via email and social media, we will keep your details  (name, email, phone number) so that we can communicate with you in the future and provide you with required service. Would you like to know more details? Please refer to our Privacy Policy. //Map Project Team