New partnership for testing a digital addressing system for all!


map project is partnering with Urban ICT Arena to test their addressing platform developed to provide physical addresses for everyone. The OPEN 1800 testbed provides a unique opportunity to test in a realistic target environment. The testbed is supplied by KTH, VNL and WX3.

Today, 4 billion people suffer from the lack of adequate addresses. Without an address a citizen cannot fully exercise their human and civil rights. map project was initiated in 2016 to respond to this challenge by making available complete, systematic and accurate postal addresses to everyone. Having an address is a civil right and so the individual citizens are at the centre of the development!

It is not just individuals who are affected by inadequate addressing system. Companies who are working in service and delivery are also dependent on adequate addressing systems for reaching new markets, increasing efficiency and improving customer satisfaction. An accurate addressing system is also key to an efficient and inclusive government that is able to reach every citizen with public goods and services.

In the last 15 years, mobiles have penetrated every corner of the globe. This has coincided with socio-economic development and increased living standard for many lower and middle class populations. Despite the increased income, the lack of adequate addresses means they still lack access to new products or services.

The global penetration of mobile phones provides new opportunities for using technology to solve difficult problems, increasing access to goods and services and enabling good governance. In most emerging countries, mobiles are now frequently used not only in cities, but also in rural and hard to reach areas. Feature phones are still in the majority, but smartphones are catching up. 3G and 4G is being rolled out in major cities, but 2G is still the most common platform.

map project is developing for the future, but at the same time catering for the present. It is essential that the map project address application performs well in the 2G networks. “The OPEN 1800 testbed provides a unique opportunity to test the performance of the platform, application and all features of the product before we make the first beta test with customers and end-users. It provides us with insight and knowledge into the mobile operator environment and technical reality, which means we can develop much more efficiently before field test. We learn by interviewing and testing with people from different backgrounds and countries. As such, Kista is the best place where we are able to meet people from around the world.” says Karoline Beronius, map project team leader.

In the spring of 2017, map project made a first test in Urban ICT arena, before field-testing the applications in Senegal, Uganda and Rwanda. With positive results and valuable feedback the team is now developing the platform and application. Testing of the new platform and application will start in September in Urban ICT arena.

map project is the first project to use our 2G net OPEN 1800 testbed. Urban ICT Arena is all about supporting #NotBoring projects test and take off and it really doesn’t get less boring than this! –This project has the potential to impact the lives of billions and enhancing the quality of life by providing access to products and services. It feels great that our testbed is put to such valuable use!” Says Petra Dalunde, COO Urban ICT Arena.

The test bed is operated by Wireless@KTH, the system provider VNL Europe and voice and telecom service provider WX3. OPEN1800 has been enabled by the unique license exempt regulation by PTS in the upper part of the 1800 MHz mobile frequency band.

”We took the initiative end of last year for the OPEN1800 test bed to provide the 2G facility heavily requested to support innovation activities in the Urban ICT Arena, says the Wireless@KTH Director, Professor Claes Beckman and continues:

“We are pleased to welcome map project as a partner for their validation of services aimed for low economy rural markets of the world. Still many areas lack coverage and waits for GSM 2G service to be rolled out. The main reason for delay and a driver for fast roll out is cost for low end terminals.”

Omoco, powered by VNL Europe AB, has long experience in supplying technology solutions in areas with little or no connectivity in for example Indonesia, and areas in Africa and Latin America. map project hopes to draw on this experience.



map project

map project is developing a system to make available complete, systematic and accurate physical addresses to everyone. map project was initiated in 2016 and is supported by the KTH Innovation pre-incubator.

Urban ICT Arena

Urban ICT Arena is an open co-creation arena and testbed in Kista. Here the opportunities of digitalisation are developed, tested and showcased in an urban environment.

OPEN 1800 testbed

The OPEN 1800 is an infrastructure for development and education as well as SMEs, providing 2G technology for easy and low-threshold costs. The service is operated by Wireless@KTH, VNL/Omoco and


Omoco, powered by VNL Europe AB, recently partnered with WX3 provides voice and data services in Sweden. Omoco provides a multitude of applications and supports initiatives in Sweden for being the  R&D hub for ICT in the world.


Wireless@KTH, the Center for Wireless Systems at KTH Royal Institute of Technology in Stockholm.



Android app developer wanted for short-term assignment and mentoring


map project is seeking sharp Android App Developer for a short-term assignment to assist the development of the map project MVP- Minimum Viable Product. We are looking for a versatile person who wants to be part of the design and development of the MVP, and in addition wants to train map project developers in android app development. The assignment will be 30-40 hours, spread over a number of weeks. The major part of the work will include mentoring the map project developers in the process of developing the MVP.  

We have developed a prototype that will be field tested in Q2. We would like to have a preparatory meeting with you, and then continue work after the field trip. Contact us!


Valuable insights when map project team presents to advisors for the first time


The first meeting with the map project advisory group was held on Monday 13th March 2017. It was the first chance to present the achievements to date, business cases and the first map project prototype. Indeed a moment of truth!

“The only thing we knew when we started map project was that we could not do this alone. We need a multitude of competence to develop our project and business in order to provide addresses for everyone.“ says Karoline Beronius, team leader of map project.

The conclusion of the day is that map project is on the right way in terms of roadmap to development of our product. However, there needs to be an increased focus on drawing up different business cases, testing them in the field and evaluating the business opportunity of each of those. The team also received advice on funding and recruitment, research partners and other support. map project team are now working with the suggested actions, prioritising and developing prototype and business hypothesis to be tested in the first joint field trip planned to May 2017.

map project advisors are:

  • Bo Göransson Former GD Sida, Ambassador to Kenya and Advisor to the President of African Development Bank
  • Lidia Oshlyansky VP of UX Schibsted Media Group, previously Head of UX Research for Emerging Markets at Google
  • Marianne Treschow Former Director General, the Swedish Post and Telecom Authority (PTS), Member, the Royal Swedish Academy for Engineering Sciences (IVA)
  • Magnus Boman Professor in Intelligent Software Services, KTH and RISE SICS AB
  • Mark Smith Professor at Department of Electronic Systems KTH, Kista Mentor Space and Inicio
  • Yifang Ban Chair Professor of Geoinformatics at the Department of Urban Planning and Environment, KTH


This meeting provided a good opportunity to test the concept on a group of people that have complementary expertise and experience. map project team is very much looking forward to the next meeting that will be scheduled for June. At that time, the team should have a complete plan for the development of the first product to be beta tested, and hopefully have the development under way. “Most importantly we will have developed a better understanding on the customer needs. “We have an ambitious plan to start beta testing early on and try to remember what Reid Hoffman, co-founder of LinkedIn said: If you’re not embarrassed by the first version of your product, you’ve launched too late”, says Maria Cheadle, technical project manager at map project.