Addressing for reunification in refugee situations

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Map Project meets Agnes Björn from Plan International and entrepreneur Johan Attby to explore opportunities for supporting reunification of displaced children and families with the use of Map Project addressing app.

After having been selected as one out of three winning teams of the SAS Scholarship in January, a lot has happened for Map Project.

Map Project was awarded the SAS Scholarship in January 2018.

As a reward Map Project was given the support of a mentor.

In our case this came to be Johan Attby, founder and CEO of Fishbrain, a social network for anglers with over 6 million members.

“We clicked with Johan straight away – he’s such a nice guy and so knowledgeable. Right away, when SAS said his name, I thought it was great and when we met him, we knew he was the perfect mentor for us”, says Karoline Beronius, CEO of Map Project.

Through Johan Attby, Map Project got in touch with Plan International, an NGO for children, in order to discuss scenarios in which problems that Plan International face can be solved with Map Projects solution.

Plan International and addresses

Map Project met with Agnes Björn, head of Disaster Risk Management for Plan International, Sweden. She sees the importance and relevance of our product in giving children a formal identity, via addresses to access basic services, like health care.

Björn also considers the Map Projects’ solution to have the possibility of reuniting children and parents, who were separated on the run.

In 2015 Björn was working in a refugee camp in Tanzania and recollects the story of a girl from Burundi, named Grace, who she met there. Grace came to the camp as an unattended minor. “Grace actually had an ID card but she didn’t have an address or know what part of the city she lived in […]. This made it impossible for us to go back and find her parents or relatives to see if any of them were alive. If her address had been registered in the system, we could have let her family know that Grace was okay and Plan International was looking after her”, Björn explains.

Given the current situation, with 130 million refugees all over the world, a number higher than it’s been since World War II, this has been an increasing problem.

Map Projects solution can, with an effective and simple approach, contribute to creating a safer and more secure environment for refugees both during and after they have fled.

“I would really like it if our system could help refugees when they have had to leave everything by shortening the time for them to prove their identity, reuniting them with their loved ones or getting back to how they lived before the crisis hit them”, CTO Maria Cheadle comments.

A cooperation between Plan International and Map Project would mean a milestone, not only for us on a personal level but also for the reunion of refugee families.

SAS’ magazine Scandinavian Traveller has published an article on Map Project, our mentor Johan Attby and our cooperation with Plan International in the current issue, September 2018. To read online version of Scandinavian Traveller, please click here.

About SAS Scholarship

SAS Scholarship is a program where three winners with sustainable and innovative ideas and an ambition to improve the world are paired with influential mentors. Together, each winner and mentor tailor a trip around the world. The mentors support with knowledge, experience and their network and together with SAS, unique trips and experiences are formed that can contribute to the realisation of each idea.



Map Project awarded Impact Maker

Map Project is among four winning startups for region East at Venture Cup Startup Competition 2018.

Map Project has been awarded the Impact Maker award at the Venture Cup regional final. This award gives us 50 000 SEK for our future development, as well as the possibility to compete in the National Final this September and a chance to win the national title Startup of the Year 2018 award. This year set a new record of the number of applications sent into Venture Cup STARTUP and Map Projet team is extremely happy to be among the winners.

Impact Maker is a special award for startups with strong social or sustainable impact.This is how the jury justified their decision to award Map Project’s team: This idea has a clear positive sustainability impact, and with great creativity the team has managed to solve an everyday problem for both individuals, companies and global sustainability movements. With a strong case, a strong team and the right timing, we believe that they have all the right qualities to succeed within their field.

We are very happy to be recognised  for our work to make addresses available to everyone and everywhere!

About Venture Cup
Venture Cup is the competition for the entrepreneurs of tomorrow. The purpose is to connect people with ideas with experts and the crowd, to ignite the creation of new businesses and empower the growth of Sweden. Venture Cup is a nonprofit organization, and open to everyone who wants to test their business ideas.