Valuable insights when map project team presents to advisors for the first time

by | Mar 13, 2017

The first meeting with the map project advisory group was held on Monday 13th March 2017. It was the first chance to present the achievements to date, business cases and the first map project prototype. Indeed a moment of truth!

“The only thing we knew when we started map project was that we could not do this alone. We need a multitude of competence to develop our project and business in order to provide addresses for everyone.“ says Karoline Beronius, team leader of map project.

The conclusion of the day is that map project is on the right way in terms of roadmap to development of our product. However, there needs to be an increased focus on drawing up different business cases, testing them in the field and evaluating the business opportunity of each of those. The team also received advice on funding and recruitment, research partners and other support. map project team are now working with the suggested actions, prioritising and developing prototype and business hypothesis to be tested in the first joint field trip planned to May 2017.

map project advisors are:

  • Bo Göransson Former GD Sida, Ambassador to Kenya and Advisor to the President of African Development Bank
  • Lidia Oshlyansky VP of UX Schibsted Media Group, previously Head of UX Research for Emerging Markets at Google
  • Marianne Treschow Former Director General, the Swedish Post and Telecom Authority (PTS), Member, the Royal Swedish Academy for Engineering Sciences (IVA)
  • Magnus Boman Professor in Intelligent Software Services, KTH and RISE SICS AB
  • Mark Smith Professor at Department of Electronic Systems KTH, Kista Mentor Space and Inicio
  • Yifang Ban Chair Professor of Geoinformatics at the Department of Urban Planning and Environment, KTH


This meeting provided a good opportunity to test the concept on a group of people that have complementary expertise and experience. map project team is very much looking forward to the next meeting that will be scheduled for June. At that time, the team should have a complete plan for the development of the first product to be beta tested, and hopefully have the development under way. “Most importantly we will have developed a better understanding on the customer needs. “We have an ambitious plan to start beta testing early on and try to remember what Reid Hoffman, co-founder of LinkedIn said: If you’re not embarrassed by the first version of your product, you’ve launched too late”, says Maria Cheadle, technical project manager at map project.