Motorcycles made up 14% of all traffic deaths in 2017, according to the NHTSA . After 22% Surge, Does Harley-Davidson Deserve to Be Riding So High? Major Causes of Deaths in Motorcycle Accidents. 80% of Americans favor state laws requiring all motorcyclists to wear helmets. Fourteen years later, the first production bike was made by Hildebrand and Wolfmuller featuring a two-cylinder engine that produced 2.5 horsepower and topped out at 45 kph. Harley Davidson continues to keep a 55% market share within the 35+ male rider demographic. Think an article needs a correction? On-road riding happens 2x more often than off-road riding with the average motorcycle. Because there is such an age and gender gap in the motorcycle demographics, since the primary customer is a Caucasian/White male above the age of 35, it is important for the industry to create an interest in their product. Deaths of ATV riders on public roads have increased nearly ninefold since 1982, the first year they were explicitly identified in FARS. Harley-Davidson (NYSE:HOG) recently unveiled its new Milwaukee-Eight engine that, on the 114 cubic inch high-end model model, has four valves per head and produces over 100 horsepower. The motorcycle industry has recognized that they need to target women and younger riders in order to continue their patterns of growth. This number increased from eight million in 2009. The consumer price index (CPI) of motorcycles was highest in 2019 at 105 – a 30% increase on 2007’s CPI value of 81. (The Motley Fool) #12. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Motorcycles, by their nature, are more vulnerable than most vehicles on the road. The Injured persons and Motorcycle riders involved counts are estimates and have been rounded to the nearest 1,000. The leading cause was often bikers attempting to overtake each other. Deaths of ATV riders on public roads have increased nearly ninefold since 1982, the first year they were explicitly identified in FARS. The average Canadian motorcyclist is in 13.5 times more danger than a car driver. Called the reitwagen, or riding car, its engine had 0.5 horsepower and a top speed of 11 kilometers per hour. In 2018, there were 38 motorcyclist fatalities and in 2017/2018, 1,312 motorcycle riders were compensated by the TAC for injuries involving an acute hospital admission. Baby Boomers outnumber Millennials as motorcycle owners at a 4-to-1 ratio. The proportion of fatally injured ATV riders who were 40 and older increased from 9 percent in 1982 to 47 percent in 2018. Harley Davidson continues to keep a 55% market share within the 35+ male rider demographic. 26% of motorcycle owners have at a 4 year college degree. The number of motorcycle riders involved in road accidents decreased from 29,523 in 2003 to 19,204 in 2017 – a decrease of 34%. MIC says that households owning motorcycles rose from 6.94 percent in 2014 (the last full survey) to a record 8.02 percent in … From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 29 Powersports Industry Statistics, Trends & Analysis, 34 Motorcycle Industry Statistics, Trends & Analysis, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Data source: Harley-Davidson quarterly SEC filings. Although bike makers have struggled to recover from the financial-market meltdown a decade ago, here are 13 additional facts from the Motorcycle Industry Council that will blow you away. For this reason, feel free to share some of these with your fellow riders … In 1990, the average age of a rider was 32. But statistically, the “average Canadian motorcyclist” is not 100% familiar with their motorcycle. 53% of motorcycle riders who lost their lives in 2018 and 48% of those hospitalised in 2017/2018 were aged over 40.While the numbers of females Try our corporate solution for free! 29% of motorcycle owners ride a minimum of 10,000 miles each year. 13% of motorcycle owners say that they ride their motorcycle for 300+ days every year. Polaris Industries (NYSE:PII) represented just 4.4% of total sales that year with its Indian and Victory brands. Claim: A motorcyclist killed in a crash in Florida in 2020 was listed as a COVID-19 death. The proportion of fatally injured ATV riders who were 40 and older … (The Motley Fool) #12. Home » Statistics » 32 Compelling Motorcycle Demographics. Returns as of 01/14/2021. Harley-Davidson dominates the motorcycle market, but names like Honda and BMW are also major contributors. Since 1980, motorcycle ownership among riders aged 40 and over has increased dramatically, from 15.1 percent of all riders in 1980 to 43.7 percent in 1998. 72% of motorcycle owners have received at least some college or post-graduate education, and almost as many (71%) were employed. Contact Rich here. Market data powered by FactSet and Web Financial Group. California leads the US in total motorcycle registrations, with just over 800,000 total vehicles registered. Wyoming, with 7.0 motorcycles per 100 people, has the most. The next closest state was Florida, at 41,720, followed by Texas, with 41,420 new bikes sold. Eight manufacturers represented 81% of all U.S sales in 2015. Of all the new motorcycles sold in the U.S. in 2015, 74% were on-highway bikes, and the 8.4 million motorcycles that were registered in U.S. the year before was more than double the number in 1990. Motorcycle riders with previous, recent traffic tickets and/or accidents are more often onvolved in accidents. The median age of the typical motorcycle owner is 47, up from 32 in 1990 and 40 in 2009. 1 out of 5 motorcycles being used as a primary mode of transportation was built in or before 1994. The industry is growing as riders enjoy the sense of freedom riding different bikes for various purposes. The average rider is not 100% decked-out in safety equipment nor 100% graduated from rider training. 73% of the accident-involved motorcycle riders used no eye protection. 20% of owners who have been in a crash have had 3 or more during their lifetime. Called the reitwagen, or riding car, its engine had 0.5 horsepower and a top speed of 11 kilometers per hour. Must-Know Statistics on Motorcycle Accidents. For the most part, motorcycles are being used as a primary mode of transportation when the weather allows for it. Today's motorcycles are obviously more powerful iron horses. Since Vehicle-miles data for 2000 and later years are estimated using enhanced … It seems that guys who gave up riding to get married, raise a family, and have a career decided to get back onto a bike assuming that they didn’t lose any skills – except that they did. Yet Harley reported at the end of January, and 2016 U.S. sales fell 3.9% and were down globally 1.6%. Reach Rich here. Read more The industry has grown over the past 132 years serving a much more diverse crowd of riding enthusiasts. Motorcycle rider death rates increased among all rider age groups between 1998 and 2000 Motorcycle rider deaths were nearly 30 times more than drivers of other vehicles. Have a story idea? Sales in 2014 for these 4 categories were double that of their core customers for a third straight year. The fatalities echoed the national statistics with motorcycle fatalities of 4,927 deaths being 15 percent of all traffic deaths in 2012, even though motorcycles are three percent of vehicles. In 2018, motorcyclists were 27 times more likely than passenger car occupants to die in a crash per vehicle miles traveled. Cumulative Growth of a $10,000 Investment in Stock Advisor, 12 Motorcycle Statistics That'll Floor You @themotleyfool #stocks $HOG $HMC $PII $BAMXF $YAMHF $SZKMF, Harley-Davidson Narrows Its Electric Motorcycle Vision, but Remains Committed to the LiveWire, Harley-Davidson Hunkers Down as It Axes Factory-Backed Racing Teams, Why Harley-Davidson Stock Jumped 34% in October. And although its sales are slipping, Harley maintains a 55.1% share of the 35 and older male rider demographic. motorcycle accident study indicates that accidents that occur on bends tended to peak in the afternoon or early evening, and at the weekends on a Sunday, suggesting that these accidents could be associated with recreational riding. 22% of all new motorcycle purchases come from first-time buyers. Motorcycle safety is the study of the risks and dangers of motorcycling, and the approaches to mitigate that risk, focusing on motorcycle design, road design and traffic rules, rider training, and the cultural attitudes of motorcyclists and other road users.. #11. 3 out of 4 motorcycle owners state that they have had at least 1 crash involving their bike. New Hampshire comes in second at 17 people for every motorcycle owned. Nearly half [47%] of the motorcycles that are owned are some form of touring bike. During the same period of time, the number of overall US households climbed just 5%. More than 95% of the Motorcycle accidents resulted in some kind of injury to the motorcycle rider. Married riders make up 61% of the motorcycle … Even so, compared with people driving cars, motorcycle drivers face a much higher risk of dying in a crash: U.S. government data from 2013 show that for every mile traveled that year, the number of motorcycle-related deaths was 26 times the number of car-related deaths [source: Insurance Institute for Highway Safety], with a total of 4,381 motorcycle fatalities. As a result, there are fewer bikes in the east, with 2.9 per 100, and most in the midwest, with 3.4. According to the Insurance Institute for Highway Safety-Highway Loss Data Institute (IIHS-HLDI), the federal government says that for every mile covered in 2016, the total number of reported deaths resulting from motorcycles was almost 28 times than that of cars. Any rider knows that deciding to swing a leg over their motorcycle seat is far more dangerous than getting behind the wheel of their car. 29% of motorcycle owners ride a minimum of 10,000 miles each year. Harley-Davidson accounted for 29.3% of all new motorcycle sales in the U.S. in 2015, followed by Honda Motors at 14%, and Yamaha at 13%. Polaris, on the other hand, said its sales were up 1%, with Indian Motorcycle enjoying mid-20% growth. Motorcycle riders face more serious injuries and fatalities than cars. Motorcycles have come a long way since 1885, when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. We compare motorcycle stats from the National Highway Traffic Safety Administration (NHTSA) and a motorcycle crash report from the Insurance Information Institute (III) to find out why motorcycle riders face higher accident and injury risks. 14. Where will the new bike buyers come from if the industry is not attracting these younger people? Others may ride regularly just because they love to do so. 39% of motorcycle owners in the US are between the ages of 51-69. Married riders comprise 61% of motorcycle owners, up from 57% in 1990. The average motorcyclist who joins a biking association has ridden a motorcycle for at least 26 years. It's also part of the reason Harley introduced its Street 500 and 750 models, and Polaris came out with its Scout and Scout Sixty models to appeal to these riders newer to the market. Some 24% of motorcycle owner households earned between $50,000 and $74,999 in 2014, and as much as 65% earned $50,000 or more. Motorcycles have come a long way since 1885, when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. Motorcycle riders aged below … 71% of motorcycle owners state that they have taken at least one motorcycle training course during their lifetime. 1 Motorcycle Industry Council. In 2018, 4,985 motorcyclists died in motorcycle crashes, down 5 percent from 5,229 in 2017, according to the National Highway Traffic Safety Administration (NHTSA). The average age of a motorcyclist in the United States: 48. Motorcycles in Households. Few mentoring programs exist in this industry as well, which means advertising and marketing tends to be the only outreach effort made to younger potential motorcycle owners. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. The average annual household income for motorcycle owners: $85,300. Women represented 14% of all motorcycle owners in 2014, up from 6% in 1990 and 10% in 2009. Motorcycle riders between the ages of 16 and 24 are far more likely to be involved in accidents than riders between the ages of30 and 50. Age of rider • Riders aged under 25 account for the majority of motorcyclist KSIs (33 per cent in 2013), with the 16 to 20 age group having more KSI casualties than any other age group. The American Motorcycle Industry Council’s Motorcycle Owner Survey shows female riders account for 14 percent of the riding population, a 50 percent increase over the last 10 years. • There is a similarity between riders aged 21 to 24 and 25 to 30, as both groups have similar KSI figures. Chart by author. There were 573,000 new motorcycles sold in 2015, up slightly from the prior year, but sales are expected to have declined around 2.1% in 2016. 60% of the motorcycle fatalities in 2012 involved rides between the ages of 46-65, a change in the demographics as most fatal crashes have historically involved younger riders. the National Highway Transportation and Safety Administration (NHTSA Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. 15. Motorcycle Statistics on Aging Riders. When per capita ownership rates are considered, South Dakota comes out on top, with there being 12 people for every motorcycle owned. The good news is, YOU can choose to be 100% covered in all these areas. The motorcycle riders involved in accidents are essentially without training; 92% were self-taught or learned from family or friends. Motorcycle riders involved in fatal traffic crashes were 1.4 times … This figure has remained relatively stable since 2001. 80% of the motorcycles owned in the US have windshields and either a luggage carrier or a saddlebag. Of these, 53% of motorcycle riders killed in 2018 and 48% of those hospitalised in 2017/2018 were aged over 40. Because riders risk more serious injuries compared to drivers, motorcycle riders should practice defensive driving. Harley-Davidson has learned that lesson the hard way. If not, then the motorcycle demographics indicate that this icon of Americana could be fading into the sunset. In comparison, there were only 696 injuries from car accidents and 290 injuries from bus mishaps.Injuries involving tricycle accident reached 2,658 in all. The III also found that annual bike … More people than ever before are discovering motorcycles, which means the motorcycle demographics are likely to evolve and grow in the coming decade. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. 12. (The Motley Fool) Motorcycle riding is fun and exciting, regardless of your bike and riding style. For both 2000 and 2005, the death rate for riders of supersport bikes is twice that of sport bike riders and four times that for riders of other motorcycle types (See table 6). Yet despite its popularity, the motorcycle still struggles to reach certain demographics. Some may be using their motorcycle as a way to save on fuel costs. The mean engine displacement of the motorcycles involved in fatal crashes has also increased, from an average engine size of 769 cc (46.9 cu in) in 1990, to 959 cc (58.5 cu in) in 2001, an increase of 24.7 percent. Discover all relevant statistics on the motorcycle industry/market in the U.S. like sales by brand or market share by manufacturer now on statista.com! Drunk driving accounts for one out of three life-threatening moto accidents. 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In the United States, although no universal or official definitionexists, a motorcycle is a two- or three-wheel poweredvehicle designed for on-road, off-road, or dual-purpose (on andoff-road) use. Statistics from 2016 demonstrated that over 9% of motorcycle accidents were caused by a bend in the road. Nearly half [47%] of the motorcycles that are owned are some form of touring bike. Fourteen years later, the first production bike was made by Hildebrand and Wolfmuller featuring a two-cylinder engine that produced 2.5 horsepower and topped out at 45 kph. And fo… 30% of motorcycle owners perform all of their own maintenance. 13. 45% of … Rich has been a Fool since 1998 and writing for the site since 2004. Primarily, statistics on bike gear and crashes have a significant impact on how weary some riders are. Despite being home to the annual motorcycle pilgrimage of Sturgis, South Dakota sold only 2,620 new bikes in 2015. Nothing screams Americana more than a motorcycle that is waiting to conquer the open road. Stock Advisor launched in February of 2002. In 1990, the average age of a rider was 32. 2003 … 95% of the members in the American Motorcyclist Association are men. However, more troubling for the industry is the decline in riders under 18, which has fallen from 8% in 1990 to 2%, and those between 18 and 24 from 16% of the total down to 6%. Only 19 states and the District of Columbia mandate helmet use by all riders. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. Starting from … If this can change, the industry will survive. The number of motorcyclists killed in crashes dropped to 4,985 in 2018, an almost 5% decrease, but motorcycle riders are still overrepresented in traffic fatalities. #11. 13% of motorcycle owners say that they ride their motorcycle for 300+ days every year. US citizens over the age of 50 control 77% of the total net worth in the United States. Motorcycles are also more powerful than they used to be, which can be a surprise for riders who haven’t been on one in awhile. The average age of a motorcycle owner has increased from 40 to 48 years of age since 2001. Another 16% have gone on to study post-graduate work. 25. In addition to the four manufacturers above, Kawasaki, KTM, Suzuki, and BMW round out the list. Motorcycle deaths have come under increased attention because other types of non-motorcycle fatalities have decreased, so motorcycle fatalities became an increased share of deaths. Since Vehicle-miles data for 2000 and later years are estimated using enhanced methodology, data for these years are not comparable with prior years or with numbers published in the previous NTS reports. Even though California topped all states in new bike sales, because it is also the most populous state, its sales work out to just 2.9 bikes per 100, below the national average of 3.2 bikes per 100 people. It may be one of the most telling figures in why Harley is struggling; its core customer of middle-aged males has fallen from 94% of the motorcycle-owning population in 2009 to 86% in 2014. So what is going on? To keep everyone safe, we urge drivers and motorcyclists to share the road and be alert, and we're reminding motorcyclists to make themselves visible, to use DOT-compliant motorcycle helmets, and to always ride sober. 71% of motorcycle owners state that they have taken at least one motorcycle training course during their lifetime. 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