Map Project is one step closer to solve the 4 billion people challenge.

Stockholm, May 9th, 2018: Stockholm based startup, Map Project, is through to the finals in Venture Cup East startup competition 2018. Competition was fierce this year – almost 430 startups participated, but only 10 projects for each region were chosen. Yesterday, Karoline Beronius, Map Project´s CEO, presented the idea behind Map Project to the jury, who will decide who will be this year’s winner.

Map Project is developing a mobile app that allows people to digitally register a physical addresses. For many people around the world, an address is more of a description than an exact address and many people are not aware that lack of addresses is a real challenge for an estimated 4 billion people around the world. Karoline Beronius explains “Without proper addressing systems individuals cannot exercise their civil rights, get access to products and services or even explain to emergency service how to reach them. It also causes a lot of inefficiency and many business opportunities are missed.” Map Project believes having an address is a civil right, and will never charge individuals for registering and using the address. For commercial use within eCommerce and delivery service Map Project offer Addressing As a Service.

The team behind Map Project hope that the Venture Cup startup competition will lead to further opportunities and a chance to develop the solution further.  Each year startups from all over the country enter the Venture Cup Startup competition. After the pre-selection, 10 finalists on the regional level will compete for four prizes – Impact Maker, TopTech, Game Changer and Student Superstar, each prize comes with a 50 000 SEK reward. Regional finals for Venture Cup East will take place on May 24th in Konserthuset in Stockholm.

About Map Project
Map Project started out in 2016 as a project to explore the opportunity to use modern technology to leapfrog development within basic addressing infrastructure, for empowering individuals, facilitating new business opportunities and socio-economic development. In 2017, Map Project entered KTH Innovation pre-incubator and raised around 500K SEK in soft funding through VFT Funding, Vinnova and Almi. In January 2018, Map Project won the SAS Scholarship. More info:

About Venture Cup
Venture Cup is the competition for the entrepreneurs of tomorrow. The purpose is to connect people with ideas with experts and the crowd, to ignite the creation of new businesses and empower the growth of Sweden. Venture Cup is a nonprofit organization, and open to everyone who wants to test their business ideas. More info: